Firebull
A brand present in every market we serve, with a strong visual identity that stands out on the shelf.
- Sold at Walmart in the US
- Portuguese packaging ready for Brazil
- Available to distributors and retail chains
Hardwood lump charcoal from Paraguay and Argentina
Charcoal from the heart of the Chaco. Built for retail.
We produce, consolidate and export high-density hardwood charcoal for distributors and retail chains, under our Firebull brand or under yours.
- Since 2015in the charcoal business
- 2,000+ texported to date
- 6 marketsacross the Americas
- 2 originsParaguay and Argentina
About IMAB
Over a decade taking Chaco charcoal to the Americas
IMAB S.A. began operations in July 2015 in Paraguay. Our purpose is to turn the hardwoods of the Chaco into high-quality charcoal that competes in the most demanding markets.
Today we produce in Paraguay and Argentina, consolidate output from regional producers, and export both under our own brand and under our customers' private labels. We have shipped more than 2,000 tonnes so far, and in January 2027 we begin sales to Australia.
Regional office in Aventura, Florida
Our own operation for the Firebull brand in the US market.
Firebull at Walmart
Our brand is sold through retail chains such as Walmart in the United States.
Commercial office in Brazil
Based in Navegantes, Santa Catarina, dedicated to the Brazilian market.
Retail know-how
Our group owns the Gran Vía supermarket chain in Paraguay, so we know what works at the point of sale.
From producer to shelf
We know the whole chain, from the forest to the store. That is why we understand what retail needs: a consistent product, packaging that sells and reliable supply.
- Production
- Consolidation
- Export
- Point of sale
Where we export
Six markets today, two more on the way
From our base in Paraguay we supply customers across the Americas, and we are expanding into Brazil and Australia.
Current markets
Coming next
Our brand
Firebull: proven in the US, ready for new markets
Premium hardwood lump charcoal, all natural and made in Paraguay. Firebull is sold through retail chains such as Walmart in the United States, and its packaging is already adapted for Brazil, in Portuguese.
- 100% natural
- No chemicals
- Handcrafted
- Long burn
Business models
Two ways to work with us
Your brand, our charcoal
We produce and pack with your artwork, so you can build your own charcoal line with your identity.
- Wood selected together with you
- Packaging printed with your brand
- Pricing aligned with your target
Product
You choose the wood and the packaging
100% Quebracho Blanco
A noble Chaco hardwood of exceptional density, with a long-lasting burn and steady heat.
Hardwood blend
A selection of high-density Chaco hardwoods, with excellent performance at a competitive price.
3kg6.6 lb bag
4kg8.8 lb bag
8kg17.6 lb bag
| Bag | Double-wall paper, 110 gsm inner and 80 gsm outer |
|---|---|
| Finish | Brown kraft or white background |
| Printing | 3 colors, with your brand |
| Loading | Full truckloads, palletized or floor-loaded |
Why IMAB
A supplier you can plan around
Two origins
Production in Paraguay and Argentina for greater security of supply.
Export experience
In the business since 2015, with more than 2,000 tonnes exported.
Tailored product
Quebracho Blanco or blend, packaging and price defined with each customer.
Local presence
Offices in Florida and in Navegantes, Brazil, close to our customers.
Scheduled capacity
Up to one truckload per week under a supply schedule and contract.
Retail experience
Our group owns the Gran Vía supermarkets, and our brand is sold at Walmart.
How we work
From first contact to first shipment
Initial conversation
Volume, sales channel and target price.
Product definition
Wood, packaging, artwork and loading.
Commercial proposal
Prices and terms tailored to you.
First shipment
First order in 60 days; repeat orders in 30 days.
Contact
Let's talk about your next load
Tell us your volume, packaging and target price, and we will prepare a tailored proposal.
United States
Aventura, Florida
Regional office and our own operation for the Firebull brand.
Phone +1 (305) 813-3210
Brazil
Navegantes, Santa Catarina
Osvaldo Boggiano, Brazil Market Developer
WhatsApp +55 47 9691-2555